The challenge
The client was being introduced to new audiences through referrals and speaking opportunities, but every photo in circulation was taken on a phone at an event. The visual impression did not match the level of work being delivered.
The strategy
We planned a single studio session covering three looks — formal, approachable, and in-context — so one shoot could serve headshots, social profiles, press features, and future marketing materials.
Services provided
- Personal-branding photography
- Creative direction
- Photo retouching
- Social-media profile design
Final deliverables
- Retouched headshot set in colour and black-and-white
- Cropped versions for LinkedIn, Instagram, and press use
- Wide frames with copy space for future graphics
- Usage guide for which image to use where
Project visuals
Selected frames
The result
What changed
The client now has a consistent visual identity across every platform where they appear, and no longer has to search for a usable photo when an opportunity comes up.
“Add the client's own words here after the project wraps.”
Have a similar challenge?
Every project starts with the same question: what do you need this work to do?